We started Cringe out of love for the personal essay and a desire to confront uncomfortable experiences. We believe the genre has the potential to expand our empathy for one another, while also helping us combat - or befriend - our inner demons.
We felt like not enough room was dedicated to exploring our own vulnerabilities and internal shame. In this age of IRL surveillance and URL self-consciousness, there is a sense of always being watched and pressured to perform.
Cringe believes in radical compassion.
We want to open a space that both allows us to confront our self-consciousness, while also intellectually engaging with our shortcomings without judgement or shame.
Annika Loebig, editor-in-chief
Annika is a writer and occasional armchair philosopher with an insatiable desire to start conversations about contemporary human issues. She finished her BA in Journalism at London College of Communication, UAL in 2022, and has a particular interest in feminism, philosophy, nature, social justice, and death. She’s also very willing to pay you so she can dogsit your canine companion.
Georjia Ashleigh, sub-editor & Cringe's #1 Love Island Commentator (she/her)
Georjia is a writer, social media analyst and pop culture encyclopedia. She’s left her Journalism degree for marketing internships and retail work, and has a love of social media and its power and demise, along with the decline and rebrand of celebrity culture.
Sharing Annika’s dream job of petsitting, she spends time with other people's pups on the side but actually gets paid for it.
Klaidas Salickas, creative director (he/him)
Klaidas is a designer and marketer.
He’s currently finishing his BA in Fashion Marketing and Branding at Nottingham Trent University, with an interest in innovative brand experimentation and creating contemporary design narratives.